How to Advance Your Startup on Cdling

Cdling provides reports to investors to help them make decisions about what startups they want to meet with (and hopefully, eventually invest in!).

Here is our advice to startups on how to advance their startup on Cdling.

1. Have Top Expert “Discover” your startup for  As is the case with any kind of referral in the startup world, the person who recommends your startup to the Cdling Community and the first experts that you invite into your LAB have an impact on who will come afterwards. Make sure that you invite the best people that know you and your startup.

2. Invite experts who you know. Before you invite an expert into your LAB, we recommend that you get to know them. Read their blogs and twitter feeds. Engage in conversation. Every startup needs to learn how to present their business and help decision makers understand the unique value that they are creating. Here is a good series of posts to help you get going.  Overtime, fill out a full profile adding a video that shows your team’s personality, a slideshare pitch deck or prezi (perhaps done as a screen cast with voice over), a screen cast or screen-0-matic demo, short description, details on your team, etc, but you don’t need all of that to get started.

3. Once you get a few expert MUSEs on your own, you will unlock Cdling’s proprietary matching engine. This will save you hours of research. 

We have analyzed and ranked the profiles of over 180,000 of the best investors, experts and Founders in the world, so you don’t have to.

With our proprietary matching engine we help you discover the ones that matter most to you and give them a compelling combination of recognition and rewards to get engaged.

Cdling frees you from worthless networking with a simple, fair and transparent discovery process.

As you collect trust and insight, you earn more valuable attention.

Ideally, you will have engaged these experts on your own before you invite them via email or over twitter to share an opinion about the future prospects of your company. 

Developing quality opinions about your startup is part of an iterative, lean approach to moving in a sustainable direction. The “referral” is the holy grail of obtaining private investment.  We need at least 10 quality opinions before we can make any sense with our prediction markets but every reference counts. 

Go after the most credible folks that you can connect with.  There is not much sense in getting Mom or a friend to blindly boost your ratings because we can cross reference each player against our data on the most important innovators. (unless of course your Mom is a great innovator!). 

The investors that we serve are responsible for selecting the startups that they want to meet with. 

We often combine Cdling input with the analysis from local mentor networks and trusted sources, and the fit for the investor so that the final lists that we come up with for a potential investor may not be a straight ranked list based upon their Cdling performance.

If we are advised on who the investor wants to meet with, you can be sure that we will do our best to get in touch with that startup as soon as is humanly possible!

If you have any questions, please do not hesitate to ask!  Email info at and if you want us to, include a phone number and we will call you as soon as possible.

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