What if you could crunch data to find the most undervalued players in the startup world? Toronto-based Cdling Capital Services Inc. thinks it can.

A Toronto company is using Moneyball-like metrics to rank the most valuable - and undervalued - players in the startup world.

Cdling (pronounced ‘seedling’) Capital Services Inc. has developed an analytics platform that measures the reputational influence of people within the startup ecosystem, including investors, company founders and experts. By analyzing data about them — such as their social connections and links to financing deals - the program ranks these players by how much clout and impact they have in the startup realm.

Article written by ITBusiness.ca’s Christine Wong.

For the June 26, 2012 edition of The Agenda with Steve Paikin, Cdling Capital Services Founder Michael Cayley was invited on the show to explain crowdfunding works and how it is being applied to connecting investors and startups through Cdling’s platform. 

Topics covered in the interview include the emergence of crowdfunding in various realms of life, as well as the direction it is taking and the need for changes to legislation to allow a shift from the older regulated methods of investment towards the more open platform of crowdfunding.

From The Agenda’s Youtube Video Description: Social media + entrepreneurial spirit = crowdfunding. The Agenda finds out what’s happening and what’s possible when worldwide networks can donate to, pre-buy and even buy equity in local upstart companies.